Apple iPhone

iPhone 17e pink

Work Smarter with an Apple iPhone

Discover the full range of Apple iPhones for business, including iPhone 16, iPhone Air, iPhone 17, iPhone 17e, and more. Designed for security, performance, and seamless collaboration, iPhones help teams stay productive wherever they work. Choose the right model and enjoy predictable monthly costs and expert support.

  • iPhone 16 family
  • iPhone air family
  • iPhone 17 pro family
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Support Plans. Warranty, Support & Loan Device.

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IT Leasing Reinvented

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Apple MacBook Neo

MacBook Neo colours

MacBook Neo Designed for Modern Teams.

The MacBook Neo delivers lightweight portability with fast A18 performance, making it ideal for hybrid and mobile workforces. Its bright Retina display, all-day battery life, and built-in security give businesses a reliable, high-performance device for everyday creative, analytical, and collaborative tasks – wherever work happens. With 256GB or 512GB storage options, and a bundle of 5 available for teams, it's an affordable way to equip your workforce without comprising on reliability.

  • Fast M5 performance for everyday creative, analytical, and collaborative workloads
  • MacBook NEO pink
  • MacBook NEO pink

A Single Source. No Middle Man.

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Cancellation Option. Peace of Mind.

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As Flexible as you need. Solutions to Suit.

support plans

Support Plans. Warranty, Support & Loan Device.


Loyalty Rewards Programme.

IT Leasing Reinvented

Choose your Solution. Bespoke IT leasing with inclusive Support Plans
Flexi
  • Switch IT – change to alternative devices at 12 months
  • End IT – cancel after 12 months
  • Own IT – at the end for £1
  • Lifetime Support
  • Earn Rewards Points
4 Easy Steps
Pure
  • Switch IT – change to alternative devices at 24 months
  • End IT – cancel after 24 months
  • Return IT – refresh at expiry
  • Lifetime Support
  • Earn Rewards Points

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Apple MacBook Neo FAQs

Is the Apple MacBook Neo right for your business?

The MacBook Neo offers a lower-cost entry point into Apple’s business hardware lineup. However, its capped RAM options and absence of certain higher-end features, such as additional ports, may make it less suitable for some roles. Read our full guide where we break down exactly which teams it suits and when you’re better off stepping up to the MacBook Air.

Why is the Apple MacBook Neo cheaper than other MacBook models?

The MacBook Neo uses the A18 Pro chip – originally designed for iPhones – rather than a Mac-specific M-series chip and drops features like MagSafe charging and Thunderbolt ports to hit its £699 starting price. It still runs full macOS and supports Apple Intelligence, making it a genuine budget Mac rather than a stripped-down alternative.

Does the Apple MacBook Neo support Apple Intelligence?

Yes, the MacBook Neo is built for Apple Intelligence and ships with it enabled out of the box, despite its lower price point.

Does the Apple MacBook Neo have touch ID?

Touch ID is included with most MacBook Neo configurations, though the entry-level base model omits it. Buyers who want fingerprint sign-in should check the specific configurations before ordering.

What ports are available on the Apple MacBook Neo?

The MacBook Neo features two USB-C ports rather than Thunderbolt. One supports USB 3 speeds of up to 10Gb/s and doubles as the display output, while the other is limited to USB 2 speeds of up to 480Mb/s and is best used to charging or low-speed accessories. It also includes a 3.5mm headphone jack, but lacks a MagSafe charging port.

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Apple MacBook Neo: Apple Performance at a Lower Monthly Cost

MacBook Neo at school
MacBook Neo at school

Apple MacBook Neo: Apple Performance at a Lower Monthly Cost

Apple’s most affordable laptop in over a decade — the MacBook Neo — is designed to make Mac ownership more accessible than ever before. This guide breaks down what the Neo offers, who it’s perfect for, who it isn’t right for, and how it compares to older MacBook Air models.

MacBook Neo citrus

What Is the MacBook Neo?

The MacBook Neo is Apple’s new entry‑level MacBook, powered by the A18 Pro chip, the same generation of silicon used in the iPhone 16 series.

The Neo features a 13-inch Liquid Retina display with 500 nits brightness and support for one billion colours — making it vibrant enough for study, shopping, streaming and casual creative work.

The machine comes in four colours, Silver, Blush, Citrus and Indigo, giving it the most playful and consumer-friendly aesthetic in Apple’s lineup.

Specs & Features

A18 Pro Chip. The A18 Pro offers a 6‑core CPU, 5‑core GPU and a 16‑core Neural Engine, giving the Neo enough power for email, schoolwork, office apps, browsing, video calls, streaming and light creative tasks. It also supports Apple Intelligence features.

8GB RAM (Fixed) & 256GB/512GB SSD. The Neo comes with 8GB unified memory and either 256GB or 512GB SSD, with Touch ID available only on the 512GB model. It’s ideal for students and everyday users, though not suited to heavy multitasking or pro workflows.

Strong Battery Life. The Neo delivers up to 16 hours of video playback, allowing all‑day working or studying without needing the charger.

Lightweight With a Premium Aluminium Build. At 2.7 pounds (1.23kg), the Neo weighs the same as a 13-inch MacBook Air and keeps Apple’s signature durable aluminium chassis.

Connectivity. The MacBook Neo includes two USB‑C ports (one USB 3 and one USB 2), plus a headphone jack.

MacBook Neo blue
MacBook Neo colours

Who Is the MacBook Neo Perfect For?

Students who need a reliable laptop for research, essays, online learning and video calls.

Families & casual users who want a Mac for browsing, email, shopping, photo organisation and entertainment.

First‑time Mac buyers who want the Apple ecosystem at the lowest cost.

Small business users who need a dependable low-cost device for admin, bookkeeping, scheduling and cloud‑based workflows.

Who Is the MacBook Neo NOT for?

The MacBook Neo is NOT ideal for:

  • Creative professionals doing video editing, 3D work, sound design or large graphics projects.
  • Software developers needing heavy multitasking or virtual machines.
  • AI/ML researchers who require higher GPU compute.
  • Users needing more than 8GB RAM or advanced thermal performance.

For these users, the M5 MacBook Air or M5/M5 Pro/M5 Max MacBook Pro is a much better fit.

MacBook Neo and phone

Comparison: MacBook Neo vs MacBook Air M1 & M2

Swipe left/right to view the full table.
Feature MacBook Neo (A18 Pro) MacBook Air M1 MacBook Air M2
CPU A18 Pro, 6-core M1, 8-core M2, 8-core
GPU 5-core GPU 7- or 8-core 8- or 10-core
Memory 8GB (fixed) Up to 16GB Up to 24GB
Storage 256GB / 512GB Up to 2TB Up to 2TB
Battery Life Up to 16 hours Up to 18 hours Up to 18 hours
Display 13" Liquid Retina (500 nits) 13.3" Retina 13.6" Liquid Retina
Weight 1.23kg 1.29kg 1.24kg

Final Thoughts

The MacBook Neo is the most accessible way to enter the Mac ecosystem, combining a colourful design, excellent battery life and capable everyday performance — all at a breakthrough price. It’s not a replacement for the MacBook Air or Pro if you need serious power, but for students and everyday users, it delivers outstanding value.

Apple MacBook: How to Choose the Right Model for Business

MacBook family

Apple MacBook: How to Choose the Right Model for Business

Apple offer three different ranges of laptops, the MacBook Pro, the MacBook Air, and the MacBook Neo.

MacBook Air 13" and 15"

Apple MacBook Air

Lighter and more portable. The MacBook Air remains Apple’s lightest, most portable laptop, available in both 13‑inch and 15‑inch sizes. It’s ideal for users who value portability above everything else.

Now powered by M5 chips. The new MacBook Air models are equipped with Apple’s M5 processor, featuring a 10‑core CPU and up to a 10‑core GPU with Neural Accelerators in each core. This delivers up to 4× faster AI performance compared to the M4 Air, along with stronger graphics and multitasking capabilities.

Considerable upgrades. Apple has doubled the base storage and RAM for the M5 Air. Models now start at 16GB unified memory and a 512GB SSD, with configurations available up to 32GB RAM and 4TB SSD. The SSD also delivers 2× faster read/write speeds than the previous generation.

Long battery life. Despite the performance boost, the M5 Air still delivers up to 18 hours of video playback and up to 15 hours of wireless web use, ideal for long working days without needing to plug in.

More affordable than it looks. While the starting price has increased to $1,099, the M5 Air now includes 16GB RAM and a 512GB SSD as standard, making it better value than the previous M4 generation, which required upgrades to reach similar specs.

Great for on‑the‑go professionals. With its silent fanless design, lightweight build, long battery life, and faster AI‑ready performance, the M5 MacBook Air is perfect for students, frequent travellers, hybrid workers, and professionals prioritising portability.

Apple MacBook Pro

Larger screens. The MacBook Pro is available in 14‑inch and 16‑inch sizes, offering larger displays and more workspace than the MacBook Air.

M5, M5 Pro and M5 Max chips. The latest MacBook Pro models now use Apple’s M5 chip family, including M5 Pro and M5 Max, which deliver major gains in CPU and GPU performance, AI acceleration, and memory bandwidth compared to previous generations.

Increased upgrades. MacBook Pro supports far higher configurations than the Air, with options up to 128GB unified memory and up to 8TB SSD depending on the model.

Longer battery life. Battery performance remains strong, with the 14- and 16‑inch models lasting up to 16-22 hours.

Higher cost. Due to its enhanced performance, the MacBook Pro generally comes at a higher price compared to the MacBook Air.

Great for high-end creatives. MacBook Pro is ideal for creatives, developers, and professionals who need reliable, high‑spec performance for demanding tasks such as video editing, 3D rendering and software development.

MacBook Pro 14" and 16"
MacBook Neo citrus

Apple MacBook Neo

Smaller 13-inch size. MacBook Neo comes in a single 13-inch form factor, offering a compact and lightweight design similar in footprint to the MacBook Air, but positioned as Apple’s most accessible laptop.

A18 Pro chip. Unlike the Air and Pro models, the MacBook Neo uses Apple’s A18 Pro chip — the same architecture used in the latest iPhone — delivering fast performance for everyday tasks, studying and light creative work, while keeping costs low.

More limited upgrades. To maintain its lower price point, MacBook Neo offers more modest upgrade options, with 8GB unified memory and 256GB or 512GB SSD configurations. Touch ID is only available on the 512GB model.

Long battery life. Despite its entry-level positioning, MacBook Neo provides up to 16 hours of battery life, making it highly capable for school, work, and travel.

Most affordable MacBook. Neo is Apple’s most affordable laptop ever, designed to compete directly with Chromebooks and entry-level Windows devices. A 512GB version with Touch ID is available for an increased price.

Great for students and first‑time Mac users. MacBook Neo is ideal for students, families, and new Mac owners who want a reliable Apple laptop for everyday work, studying, web browsing, and entertainment — all at a price far below the Air and Pro ranges.

MacBook Air, MacBook Pro, MacBook Neo Compared

Swipe left/right to view the full table.
Device Screen Size Battery Life Weight Processor
MacBook Neo 13" Up to 16 hours 1.23kg A18 Pro
MacBook Air 13" or 15" Up to 18 hours 1.23kg to 1.51kg M5
MacBook Pro 14" or 16" Up to 24 hours 1.5kg to 2.1kg M5 / M5 Pro / M5 Max

Apple MacBook in Summary

Apple now offer three ranges of laptop: the MacBook Air, MacBook Pro, and the new MacBook Neo.

MacBook Pro models come in 14″ and 16″ sizes and remain the best choice for creative professionals and users with demanding, data‑intensive workloads, thanks to the power of the M5, M5 Pro and M5 Max chips.

MacBook Air is available in 13″ and 15″ sizes and is ideal for on‑the‑go professionals and everyday use, now offering the M5 chip, long battery life, and a lightweight, portable design.

MacBook Neo sits below the Air as Apple’s most affordable laptop, featuring a 13″ display and the A18 Pro chip. It’s designed for students, families, and first‑time Mac users who need a reliable everyday laptop at a much lower price point.

MacBook Neo vs Air: Performance, Value, and What Businesses Should Know

MacBook neo and MacBook Air
MacBook neo and MacBook Air

MacBook Neo vs Air: Performance, Value, and What Businesses Should Know

MacBook neo and MacBook Air


Quick Summary

These are Apple’s two most affordable laptops but they’re built on different foundations.

The Neo runs an A-series chip — the same A18 Pro found in the iPhone — while the Air runs Apple’s M5 silicon. That single difference shapes everything: memory, connectivity, and how each machine copes with a heavy day’s work.

On leasing, the Neo starts from around £3.72 +VAT per week and the Air from £6.91 — so the Neo is close to half the cost. But cost is only half the decision. The rest comes down to what your people actually do all day.

Let’s look at each machine on its own terms.

At a Glance: MacBook Neo vs. MacBook Air M5

FeatureMacBook NeoMacBook Air M5
ChipApple A18 Pro (iPhone-class)Apple M5
CPU / GPU6-core / 5-core10-core / up to 10-core
Memory8GB unified (fixed)16GB base, up to 32GB
Base storage256GB or 512GB512GB or 1TB
Display13″ Liquid Retina, 500 nits13.6″ or 15.3″ Liquid Retina
Ports1× USB-C 10Gbps + 1× USB 2.0Thunderbolt 4 + MagSafe
External displaysOne 4K @ 60HzMultiple
Touch ID512GB model onlyYes
BatteryUp to 16 hoursUp to 18 hours
Sizes13″ only13″ and 15″
Starting price (Apple)From £699From £1,299
Leasing from HardSoftFrom ~£3.72/weekFrom ~£6.91/week


MacBook Neo: The Specs That Matter for Business

The Neo is the most affordable Mac Apple has ever made, and for a large slice of any workforce it’s all the laptop they need.

Performance. The A18 Pro pairs a 6-core CPU with a 5-core GPU and a 16-core Neural Engine, with Apple Intelligence built in. It flies through the everyday: email, Microsoft 365 and Google Workspace, web-based CRMs, video calls and general multitasking. It’s a phone-class chip, so it’s not built for sustained heavy lifting — but most business roles never ask it to.

Memory. The Neo has 8GB of unified memory, with no option to add more now or later. That’s comfortable for someone living in a couple of apps and a handful of tabs. However, if you push it with dozens of tabs plus several apps at once, it starts to feel tight. See How Much RAM Should You Order in Your Next Mac? for why this matters over a multi-year lease.

Connectivity. Two USB-C ports (one fast 10Gbps, one basic USB 2.0), Wi-Fi 6E, and support for one external 4K display. There’s no Thunderbolt, so a busy dual-monitor dock is out of the box — though a USB-C dock solves most of that (more below).

Display, battery and build. A bright 13″ Liquid Retina screen (500 nits, a billion colours), up to 16 hours of battery, a silent fanless design, and four colours to choose from. Note two trade-offs: Touch ID is only on the 512GB model, and there’s no backlit keyboard or fast charging.

MacBook Neo blue
MACBOOK AIR


MacBook Air: The Specs That Matter for Business

The Air is the default “everyday professional” Mac — noticeably more capable under the hood, and built to stay comfortable across a longer lease.

Performance. The M5 steps up to a 10-core CPU, up to a 10-core GPU, and more than twice the Neo’s memory bandwidth. That headroom is what keeps things smooth when the workload is sustained — heavy multitasking, larger datasets, creative apps, and anything that runs hard for long stretches without slowing down.

Memory. The Air starts at 16GB and configures up to 32GB. On Apple Silicon, memory is the single biggest factor in how well a machine ages, so this is the spec that most justifies the extra weekly cost for demanding roles — and the main reason not to under-spec someone you’re equipping for three years.

Connectivity. Thunderbolt 4 plus MagSafe charging, and support for multiple external displays. This is the practical difference for desk-based staff: full docking, faster peripherals, and a proper multi-monitor setup from a single connection.

Display, battery and build. A choice of 13.6″ or 15.3″ Liquid Retina — useful when someone wants more screen without moving up to a MacBook Pro — plus up to 18 hours of battery, a backlit keyboard, fast charging, and Touch ID as standard.


Turning Either Into a Full Desk Setup

Both machines make great desk workstations with the right accessories — and you can easily add these to any lease with HardSoft. 

A USB-C or Thunderbolt docking station turns a single laptop port into a full desk, complete with an external display, wired network, and charging. 

For teams standardising on the Neo, we’ve packaged it up: the MacBook Neo Desktop Bundle pairs five 512GB Neos (with Touch ID) with Dell 24″ USB-C hub monitors and Alogic stands that lift the screen and help airflow on the fanless chassis. That’s five complete workstations for £39 +VAT per week (around £7.80 a desk). 

5x MacBook Neo offer

Matching the Machine to the Role

RoleBest FitWhy
Admin, operations & receptionNeoEmail, 365/Workspace, web CRMs — smooth, silent, cost-effective
Frontline, field & retailNeoPoint-of-sale, scheduling, a browser — no headroom wasted
New starters & second devicesNeoFast, affordable and easy to deploy at scale
Sales, account management & leadershipAirAll-day calls, presentations and endless tabs fill 8GB fast
MarketingSplitNeo for writers and social; Air for designers and heavier creative
Design, development & power usersAir (min.)Adobe, IDEs, Docker and simulators need M5 and 16GB+
one payment per month

The Leasing Maths

Bought outright, the Neo (£699) and the Air (£1,299+) are £600 apart per person — a gap that grew after Apple’s June 2026 price rises. Spread across a lease, the gap is about £3.19 a week per device. Leasing makes the price gap small enough to choose each laptop for the job, not the price tag.

Why Lease With HardSoft

Leasing keeps a mixed rollout simple:


Which Should You Lease?

For a typical team, the Neo is the smart, cost-effective choice — admin, reception, frontline, retail and single-app roles, and with a dock or the Desktop Bundle it makes an excellent office workstation too.

For the people who multitask heavily, work docked across multiple monitors, or run creative and development tools, the Air’s M5 chip, 16GB+ memory and Thunderbolt aren’t a luxury — they’re what keeps those roles productive across the life of the lease.

So it’s rarely “Neo or Air” for the whole business. The best answer is usually both, matched to how each person works — and because leasing narrows the cost gap to a few pounds a week, that mix is easy to build and easy to adjust as your team changes.

Lease the Neo from under £4 a week, or the Air from under £7. Speak to our team to map the right setup for your business.

MacBook neo and air lifestyle office

Phones

iPhone 16 pro max

Empower Your Team with iPhone & Android Phones

Give your team the phones they actually want to use — from the latest iPhones to Samsung, Google Pixel, and Fairphone devices. One monthly payment, no upfront costs, and complete flexibility to upgrade or scale. Built for security, manageability, and modern work.

  • iPhone 17 pro family
  • Samsung galaxy a36 front and back
  • google pixel 9a front and back
one source 1 icon

A Single Source. No Middle Man.

cancel early

Cancellation Option. Peace of Mind.

arrows showing flexibility

As Flexible as you need. Solutions to Suit.

support plans

Support Plans. Warranty, Support & Loan Device.

Loyalty Rewards Programme.

IT Leasing Reinvented

Choose your Solution. Bespoke IT leasing with inclusive Support Plans
Flexi
  • Switch IT – change to alternative devices at 12 months
  • End IT – cancel after 12 months
  • Own IT – at the end for £1
  • Lifetime Support
  • Earn Rewards Points
4 Easy Steps
Pure
  • Switch IT – change to alternative devices at 24 months
  • End IT – cancel after 24 months
  • Return IT – refresh at expiry
  • Lifetime Support
  • Earn Rewards Points

See what our Customers say about us…