Google Workspace for Business: What to Choose & Why

Google Workspace is a cloud-based suite of productivity and collaboration tools developed by Google.

What Is Google Workspace?

Google Workspace includes familiar tools like Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and Chat — all integrated into a unified platform.

Unlike free Google apps, Workspace gives businesses administrative control over user accounts, app access, and security settings.

Google Workspace is the evolution of G Suite. While both offer similar tools, Workspace introduces:

The transition from G Suite to Workspace wasn’t just a rebrand — it brought meaningful upgrades to usability and security.

Google Workspace is versatile enough to suit nearly any business, but it’s especially beneficial for:

Startups and SMEs: Affordable pricing and generous features even at entry-level tiers
Creative teams: Real-time collaboration on documents and presentations
Remote-first companies: Cloud-based access and video conferencing tools
Education and non-profits: Special plans and tools tailored to sector needs

Its intuitive interface and wide array of third-party integrations make it a popular choice across industries.

Google Workspace uses industry-leading security protocols, including:

Higher-tier plans offer advanced features like Google Vault for data retention and endpoint management for device control.

Business Starter is ideal for small teams or startups looking for essential productivity tools at a low cost.

Weekly Cost: £1.92 per user
Users: Up to 300
Cloud Storage: 30 GB per user
Apps Included: Gmail, Meet, Chat, Calendar, Drive, Docs, Sheets, Slides, Forms, Sites, Keep, Jamboard
Video Meetings: Up to 100 participants
Other Features:
- Custom business email address
- Admin tools for user access management
- Syncs with Microsoft Outlook
- Collaboration tools with live editing and revision history

Business Standard is designed for growing teams that need more storage and advanced collaboration features.

Weekly Cost: £2.21 per user
Cloud Storage: 2 TB per user
Video Meetings: Up to 150 participants, with recording capabilities
Additional Features:
- Shared team drives
- Ability to chat outside your organisation
- Enhanced search across Workspace services
- More granular admin controls

Business Plus is suited for larger organisations or those with advanced compliance and security needs.

Weekly Cost: £5.38 per user (based on previous guide data)
Cloud Storage: 5 TB per user
Video Meetings: Up to 500 participants, with attendance tracking
Advanced Features:
- Google Vault for data retention and legal holds
- Endpoint management for device control
- Enhanced security and compliance tools

Plan	Weekly Cost	Storage Per User	Video Meeting Capacity	Key Features
Business Starter	£1.92	30 GB	Up to 100 participants	Custom business email, basic admin controls, collaboration tools, Outlook sync
Business Standard	£2.21	2 TB	Up to 150 participants + recording	Shared drives, external chat, enhanced search, more granular admin controls
Business Plus	£5.38	5 TB	Up to 500 participants + attendance tracking	Google Vault, endpoint management, advanced security and compliance tools