Apple iPhone 18 Pro
Elevate your vision. Pro-level power in your pocket. Lease the Apple iPhone 18 Pro or iPhone 18 Pro Max with flexible monthly payments and equip your team with Apple's most advanced professional smartphone. Featuring a new 48MP Fusion camera with variable aperture, the powerful A20 Pro chip, and exceptional battery life, it's built for productivity, content creation, and work on the move. Get a quote from our team today.
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iPhone 18 Pro – Further Pro
Leasing the Apple iPhone 18 Pro or iPhone 18 Pro Max allows your business to deploy Apple’s latest flagship smartphones without significant upfront investment. Through flexible IT leasing and Device as a Service options, you can provide employees with premium mobile technology while maintaining a predictable monthly cost and simplifying future hardware refreshes.
The standout feature of this generation is the new 48MP Fusion Main camera, introducing an industry-first variable aperture system on iPhone. Six laser-cut blades automatically adjust to changing lighting conditions and depth requirements, helping users capture sharper images in a wider range of environments. New Pro Controls provide manual adjustment of aperture, shutter speed, white balance, and histogram settings, making the device a powerful tool for marketing teams, content creators, field staff, and professionals who rely on high-quality mobile photography and video.
Performance is driven by the new A20 Pro chip, Apple’s first processor built on a 2nm process. With a 6-core CPU, 7-core GPU, and an enhanced Dual 16-core Neural Engine, users benefit from faster multitasking, improved AI-powered workflows, and responsive performance when handling demanding business applications.
Battery life sees a significant step forward, delivering up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours on iPhone 18 Pro Max, making these devices ideal for travelling professionals and teams working away from the office. Fast charging can restore up to 50% battery in approximately 15 minutes when connected to compatible wired charging.
Additional business-focused enhancements include a larger Dynamic Island capable of displaying up to three Live Activities simultaneously, plus Apple’s new N1 wireless chip with Wi-Fi 7, Bluetooth 6, and Thread support for faster, more reliable connectivity.
When you lease the iPhone 18 Pro with HardSoft, you also benefit from Apple Business Manager setup included, flexible lease terms that allow you to upgrade, change, or cancel mid-lease, and over 40 years of IT leasing experience supporting UK businesses.
Frequently Asked Questions
Which Is Better for Business: iPhone 18 Pro or iPhone 18 Pro Max?
For most businesses, the iPhone 18 Pro is the better choice. It delivers the same performance, security features, AI capabilities, camera system, and storage options as the iPhone 18 Pro Max, while being lighter and less expensive. The iPhone 18 Pro Max is worth considering for executives and frequent travellers who would benefit from its larger 6.9-inch display and longer battery life. For the majority of employees, however, the iPhone 18 Pro offers the best balance of portability, and value.
Are iPhones a good investment for businesses?
Yes. It comes down to security and long-term value rather than brand appeal. iPhones use hardware-level encryption and a Secure Enclave to keep corporate data protected, while their strong resale value keeps the total cost of ownership lower than the higher upfront cost might suggest. Tight integration with the wider Apple ecosystem also cuts down on IT support needs and onboarding time. Want to know more? Read the full breakdown here.
How much does the iphone 18 range cost?
iPhone 18 Pro Apple price: From £1,199 Hardsoft Lease price: From £7.90 + VAT Per Week iPhone 18 Pro Max Apple price: From £1,299 HardSoft Lease price: From £8.56 + VAT Per Week
How long does the iPhone 18 Pro battery last?
Apple rates the Pro Max at up to 45 hours of video playback (up from 39 hours on the iPhone 17 Pro Max), and the Pro at up to 36 hours on the eSIM-only model (up from 33 hours). For staff working long shifts, travelling, or using the phone as a hotspot, that's a real reduction in mid-day charging anxiety - and fewer battery-related support tickets.
What storage options are available on the new iPhones?
Both models start at 256GB, with higher tiers available up to 2TB on the Pro Max. For most, 256GB–512GB is plenty. If your teams work with large media files, offline maps, or heavy on-device AI features, consider stepping up a tier.
